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.agents/skills/humanizer/SKILL.md
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@@ -57,6 +57,30 @@ Avoiding AI patterns is only half the job. Sterile, voiceless writing is just as
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**Be specific about feelings.** Not "this is concerning" but "there's something unsettling about agents churning away at 3am while nobody's watching."
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+### For landing pages and product copy
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+Human does not mean longer.
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+A lot of weak AI copy explains the product to death. It keeps telling you what the thing means, why it exists, how it fits into a workflow, and what philosophy sits behind it. Real product copy usually has more restraint.
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+Use these rules:
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+- Say what it is.
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+- Say what it does.
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+- Say where to get it.
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+- Stop.
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+When editing marketing pages:
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+- Cut any sentence that explains the page more than the product.
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+- Cut any sentence that sounds like the company is narrating its own strategy.
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+- Prefer capability over commentary.
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+- Prefer commands, nouns, and concrete outcomes over thesis statements.
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+- If one short sentence does the job, do not expand it into three.
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+- If a section exists only to justify the product's existence, delete or compress it.
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+- Keep CTAs and subheads tight. They should scan fast.
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+- Do not confuse "human" with "chatty." Brevity feels more confident.
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### Before (clean but soulless):
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> The experiment produced interesting results. The agents generated 3 million lines of code. Some developers were impressed while others were skeptical. The implications remain unclear.