#Content Templates

Detailed templates and examples for each marketing content type generated from podcast episodes.

#Critical Rules

1. Generate each content piece in a SEPARATE LLM call. Never batch multiple outputs with separators (e.g., "---SEPARATOR---"). This causes content bleeding between files and quality degradation.

2. Anti-repetition: Each platform must lead with a different atom. Before generating content, assign atoms to platforms (see SKILL.md Step 2). Pass only the assigned atom(s) to each generation call.

3. Validate constraints before saving. Count characters (Twitter), words (blog), and check that no quote appears in more than 2 outputs.

#Twitter/X Thread Template

Structure a 5-8 tweet thread. Each tweet should stand alone while building a narrative arc.

Tweet 1 — The Hook:

Lead with the most surprising, contrarian, or counter-intuitive point. Frame as a revelation or challenge to conventional wisdom.

Most people think [common belief].

But @GuestName just explained why that's completely wrong.

A thread on [topic] 🧵

Tweets 2-6 — Key Insights:

One insight per tweet. Use the guest's own phrasing when it's punchy. Add brief context when needed.

1/ "[Direct quote from guest]"

This matters because [one-sentence context].

Final Tweet — CTA:

Full conversation with @GuestName on [Podcast Name]:

[Episode link]

If this resonated, RT tweet 1 so others find it.

Rules:

• HARD LIMIT: Under 280 characters per tweet (including URLs and spaces). Validate by counting len(tweet_text) for each tweet. If over 280, rewrite or split into two tweets.

• No hashtags except in the final tweet (1-2 max)

• Use line breaks for readability

• Numbers and lists perform well — use "3 things I learned" framing when appropriate

• If a direct quote exceeds ~200 chars, paraphrase it shorter or split the quote across tweet + reply

Validation script:

def validate_thread(tweets: list[str]) -> list[str]:

errors = []

for i, tweet in enumerate(tweets, 1):

if len(tweet) > 280:

errors.append(f"Tweet {i} is {len(tweet)} chars (max 280): {tweet[:50]}...")

return errors

#LinkedIn Post Template

Single long-form post. Professional but not corporate — LinkedIn rewards personal perspective and storytelling.

[Bold opening statement or question that challenges assumptions]

I just had a conversation with [Guest Name] about [topic], and one thing completely shifted my thinking:

[Key insight \#1 — 2-3 sentences expanding on it]

[Key insight \#2 — 2-3 sentences]

[Key insight \#3 — brief]

The biggest takeaway? [One-sentence summary of the most actionable point].

What's your experience with [topic]? I'd love to hear how others are thinking about this.

🎙️ Full episode: [link]

Rules:

• 1,200-1,500 characters total

• First line is crucial — it appears above the "see more" fold

• Use line breaks between paragraphs (LinkedIn penalizes walls of text)

• End with an open question to drive comments

• Avoid corporate jargon — write like a real person

#Instagram Caption Template

Casual, scroll-stopping, designed for the feed or carousel format.

[Attention-grabbing first line — question, bold claim, or "did you know"]

[2-3 sentences about the key insight, written conversationally]

[Pull quote from the guest if applicable]

🎧 New episode out now — link in bio

#Podcast \#[TopicHashtag] \#[NicheHashtag] \#[GuestNameHashtag] \#[BrandHashtag]

Rules:

• 300-500 characters for the main copy (before hashtags)

• Front-load the hook — first line shows in feed preview

• 3-5 hashtags max (mix of broad and niche)

• Mention the guest's handle if they have one

#Blog Post Template

800-1,200 words. Optimized for SEO and readability.

# [Compelling Title — Not Just the Episode Title]

[Opening paragraph: Lead with the most compelling insight. Do NOT start with

"In this episode of..." or "I recently spoke with...". Start with the idea.]

## [Subheading for Key Topic 1]

[2-3 paragraphs expanding on the first major takeaway. Include context,

examples from the conversation, and why this matters to the reader.]

> "[Pull quote from the transcript]" — [Speaker Name]

## [Subheading for Key Topic 2]

[2-3 paragraphs on the second takeaway.]

## [Subheading for Key Topic 3 (optional)]

[1-2 paragraphs on a third point if warranted.]

## Key Takeaways

- [Takeaway 1 — stated as an actionable insight]
- [Takeaway 2]

- [Takeaway 3]

---

*Listen to the full conversation with [Guest Name] on [Podcast Name]:

[Episode Link]*

Rules:

• Title should be SEO-friendly and curiosity-driven (not just the episode name)

• Subheadings break up the text every 200-300 words

• Include 1-2 pull quotes as blockquotes

• End with a bulleted takeaway section for skimmers

• Final CTA links to the episode

#Email Newsletter Template

Subject line + preview text + body. Designed for high open rates and click-through.

Subject: [Curiosity-driven, under 50 chars]

Preview: [Complements subject, under 90 chars]

---

Hey [FirstName],

[1-2 sentence hook — why should the reader care about this episode RIGHT NOW?

Tie to a current trend, common frustration, or timely question.]

This week on [Podcast Name], [Guest Name] shared [brief description of the

conversation's focus — 1 sentence].

Here's what stood out:

**[Insight 1 headline]**

[2-3 sentences expanding]

**[Insight 2 headline]**

[2-3 sentences expanding]

> "[Pull quote]" — [Speaker]

[CTA Button: "Listen to the Full Episode →"]

[Optional: 1-sentence personal note or teaser for next episode]

[Sign-off]

Subject line patterns that work:

• Question format: "Is [common practice] actually hurting you?"

• Contrarian: "[Guest] says we're all wrong about [topic]"

• Curiosity gap: "The one thing [experts] won't tell you about [topic]"

• Direct value: "3 [topic] lessons from [Guest Name]"

#Show Notes Template

Structured for podcast hosting platforms and websites.

# [Episode Title]

**Episode [Number] | [Date] | [Duration]**

[1-paragraph episode description — what the listener will learn and why it

matters. Written in second person: "you'll discover...", "you'll learn..."]

## Guest

[Guest Name] — [1-2 sentence bio with credentials and relevant links]

## Timestamps

- [00:00] Introduction and guest background
- [03:15] [Topic 1]

- [12:40] [Topic 2]
- [25:00] [Topic 3]

- [38:20] Key takeaways and rapid-fire questions
- [45:00] Where to find [Guest Name]

## Key Takeaways

1. [Takeaway 1 — actionable, specific]
2. [Takeaway 2]

3. [Takeaway 3]

## Links & Resources

- [Resource mentioned in episode](url)
- [Guest's website/social](url)

- [Book/tool/article referenced](url)

## Subscribe

[Links to Apple Podcasts, Spotify, etc.]

#Pull Quotes Template

Select quotes that work as standalone shareable graphics.

Selection criteria:

• Makes sense without any context

• Surprising, insightful, or emotionally resonant

• Under 150 characters (fits on a social graphic)

• Attributable to a specific speaker

Format:

1. "[Quote text]" — [Speaker Name] | Timestamp: [HH:MM:SS]
2. "[Quote text]" — [Speaker Name] | Timestamp: [HH:MM:SS]

...

Quote categories to look for:

• Contrarian takes — challenges popular beliefs

• Actionable advice — specific, implementable tips

• Emotional moments — vulnerability, humor, passion

• Sound bites — catchy, memorable phrasing

• Data points — surprising statistics or numbers mentioned