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# Brand — Siti AI |
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Cross-store brand constants. All store listings should reference these values. |
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## App Name (per language) |
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| Language | App Name | |
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|----------|----------| |
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| English US | Siti AI | |
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| Swedish | Siti AI | |
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| Indonesian | Siti AI | |
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| Arabic | سيتي AI | |
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## Subtitle / Tagline (per language) |
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| Language | Subtitle | |
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| English US | Your private on-device AI | |
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| Swedish | Din privata AI – på enheten | |
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| Indonesian | AI privat di perangkatmu | |
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| Arabic | ذكاء اصطناعي خاص على جهازك | |
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## Brand Tagline |
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"Profoundly personal. Entirely private." |
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A playful nod to "Siri AI" — but Siti flips the script: instead of the cloud, |
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everything stays with you. The name is also a warm, familiar Indonesian and |
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Malay feminine name, giving the assistant an approachable, human identity. |
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## Brand Voice |
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Clean, confident, calm, and privacy-first — with a human touch. Minimal in the |
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spirit of great product design: say less, mean more. Siti is the assistant that |
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keeps your world to itself. |
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## Positioning One-Liner |
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Siti AI is a private AI assistant that runs 100% on your device. Ask anything, |
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completely offline. No cloud, no account, no tracking. |