Brand — Siti AI
Cross-store brand constants. All store listings should reference these values.
App Name (per language)
| Language | App Name |
|---|---|
| English US | Siti AI |
| Swedish | Siti AI |
| Indonesian | Siti AI |
| Arabic | سيتي AI |
Subtitle / Tagline (per language)
| Language | Subtitle |
|---|---|
| English US | Your private on-device AI |
| Swedish | Din privata AI – på enheten |
| Indonesian | AI privat di perangkatmu |
| Arabic | ذكاء اصطناعي خاص على جهازك |
Brand Tagline
"Profoundly personal. Entirely private."
A playful nod to "Siri AI" — but Siti flips the script: instead of the cloud, everything stays with you. The name is also a warm, familiar Indonesian and Malay feminine name, giving the assistant an approachable, human identity.
Brand Voice
Clean, confident, calm, and privacy-first — with a human touch. Minimal in the spirit of great product design: say less, mean more. Siti is the assistant that keeps your world to itself.
Positioning One-Liner
Siti AI is a private AI assistant that runs 100% on your device. Ask anything, completely offline. No cloud, no account, no tracking.