| 1 | # Brand — Siti AI |
| 2 | |
| 3 | Cross-store brand constants. All store listings should reference these values. |
| 4 | |
| 5 | ## App Name (per language) |
| 6 | |
| 7 | | Language | App Name | |
| 8 | |----------|----------| |
| 9 | | English US | Siti AI | |
| 10 | | Swedish | Siti AI | |
| 11 | | Indonesian | Siti AI | |
| 12 | | Arabic | سيتي AI | |
| 13 | |
| 14 | ## Subtitle / Tagline (per language) |
| 15 | |
| 16 | | Language | Subtitle | |
| 17 | |----------|----------| |
| 18 | | English US | Your private on-device AI | |
| 19 | | Swedish | Din privata AI – på enheten | |
| 20 | | Indonesian | AI privat di perangkatmu | |
| 21 | | Arabic | ذكاء اصطناعي خاص على جهازك | |
| 22 | |
| 23 | ## Brand Tagline |
| 24 | |
| 25 | "Profoundly personal. Entirely private." |
| 26 | |
| 27 | A playful nod to "Siri AI" — but Siti flips the script: instead of the cloud, |
| 28 | everything stays with you. The name is also a warm, familiar Indonesian and |
| 29 | Malay feminine name, giving the assistant an approachable, human identity. |
| 30 | |
| 31 | ## Brand Voice |
| 32 | |
| 33 | Clean, confident, calm, and privacy-first — with a human touch. Minimal in the |
| 34 | spirit of great product design: say less, mean more. Siti is the assistant that |
| 35 | keeps your world to itself. |
| 36 | |
| 37 | ## Positioning One-Liner |
| 38 | |
| 39 | Siti AI is a private AI assistant that runs 100% on your device. Ask anything, |
| 40 | completely offline. No cloud, no account, no tracking. |